The Co-op Resource Center (CRC) delivers full transparency and unparalleled access to Co-op program managers and participants across end-to-end strategic and administrative functions. Planning to implementation. Prior Approvals to disbursements. Balances to billing. Get real-time information, reporting and analytics from any device, any time.

Our Channel Marketing Platform

Having a comprehensive yet easy-to-use digital platform is critical in channel marketing. At Cooperate, we believe it’s the people—and their complementary practices—that truly maximize what our clients and their channel partners get out of a platform. That’s the “pulse” beating on our platform.

Proprietary to each and every client, our bespoke marketing-technology solutions are built by marketers, for marketers. Designed to seamlessly integrate with any existing system or accommodate custom API development to ensure any agency partner, channel affiliate or other parties will experience a thriving digital ecosystem with our platform at its center.

Expert Level Support

It’s backed by an industry-best, onshore customer service & support team offering white-glove, concierge-level care plus a host of complementary marketing services that reach beyond that of a traditional “customer service rep” (CSR). Our team of advertising professionals draw from their deep, vast knowledge in the marketing space to deliver a battery of capabilities from key disciplines including user experience, customer satisfaction and program-result levels unmatched in the marketplace. 

When brands & channel partners and platforms are lockstep, the Channel Marketing opportunities are infinite. Trust us: it’s in our DNA.

FAQs About Our Channel Marketing Platform

What’s a channel marketing platform, anyway?

It’s software that helps brands and their partners team up more easily on marketing efforts. You can handle funding, set up campaigns, and track how things are going—all in one spot.

Why would a brand even need one of these?

Channel marketing without a proper platform usually means juggling spreadsheets, emails, random tools… it’s a mess. This kind of platform helps keep everything organized, cuts down on back-and-forth, and shows you what’s actually working.

Do partners need training to use it?

Not really. It’s made to be pretty straightforward. There are step-by-step workflows, so partners can submit campaigns, grab marketing assets, and check on approvals without getting lost. Plus, our team of customer service representatives and white-glove account management team are available to support and onboard any channel partners.

Is it just for co-op programs, or does it work with MDF too?

It works for both. You can set up different fund types, create custom approval steps, and build out rules that match how your programs actually run. You won’t need any weird hacks or workarounds. Our bespoke approach allows technology to work for you, not require you to conform to out of the box platforms.

How customizable is it?

Quite a bit. You can tweak the look, manage who can do what, and connect it to your CRM or whatever tools you’re already using. It’s made to fit into your existing process—not bulldoze over it. We inherently believe that all co-op programs are unique, and therefore we will help create a bespoke, custom solution for you and your channel partners.

How long before we can actually start using it?

It usually takes about 90 days to get set up. It depends on how complicated your setup is and what systems need to be plugged in. The more advanced platform with multiple integrations that you seek certainly will increase the time to spin up a solution. Our project managers and account directors will work with you to confirm your budgets, your timelines, and ultimately what a phased rollout may be to support your strategic goals.