Marketing Agency Services

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    Business Leadership & Agency-Partner Management

    Our team of strategic client partners have a proven track record of successfully shepherding brands, leading integrated-agency teams (IATs) and implementing solutions tailored to each client’s unique needs or challenges.

    • Account Management & Client Services
    • Annual Account Planning & Business Strategy
    • Program Management/Execution
    • IAT Leadership & Oversight
    • Immersion & Indoctrination
    • Scaling & Optimization

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    Co-op Advertising & Market Development Funds (MDF) Administration

    Where “Concierge” meets “Consultant”. An unparalleled depth of experience in the Cooperative advertising space allows us to administer co-marketing programs and with intimate knowledge of the many requisite details that come along with it—including responsibly managing multiple parties’ funds—with ease.

    • Co-op Allowance and Market Development Funds (MDF) Administration & Disbursement
    • Verification/Compliance
    • Customer Support & Issue Resolution
    • Utilization Reporting, Analytics & Insights
    • MarTech Solutions (including custom ad-builder technology)
    • Best-in-Class Platform Development, Implementation & Management

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    Channel Marketing Management

    We understand the communication, administration, and issue-resolution needs of through-channel marketing programs and the unique management challenges they present to brands & marketing organizations alike. We excel at the big picture elements AND small details to further optimize your channel-marketing efforts.

    • Affiliate/Franchisee Marketing Consultative Services 
    • Retail/Dealer Network Advertising Program Administration
    • Co-op Advertising Program Optimization
    • Tactical Activation
    • Strategic/Analytical Consulting 
    • Ad Builder & Digital Asset Customization
    • Channel Marketing 
    • Distributed Marketing 
    • Through-Channel Marketing
    • Co-Marketing

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    Marketing Program Education & Execution

    Brand building requires advocacy at every level. From initial field training to continuing education, we empower your retail salespeople to share product features and benefits to prospective customers as true extensions of the marketing organization.

    • “Turnkey” Program Development
    • Program Education
    • Corporate/Network Communications
    • Field Training
    • Sales & Marketing Co-Planning
    • Affiliate/Franchise Outreach & Sell-in
    • Modular Tool/Process Development
    • Ongoing Communication & CE

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    Proprietary Bespoke Digital Platform Development

    Our digital department strives to deliver bespoke marketing technology solutions made by marketers, for marketers – tailored to meet our clients’ exact needs. We believe customized solutions and services result in happy clients. Our core tech-stack leverages the latest technologies from Front-end and Back-end development, Data, AI, and Cloud Native Computing to enable digital marketing needs. Our client success formulas are: Data + AI = Better Products, and Better Products + Great Service = Happy Clients. 

    • Single Page Applications (SPA) and Progressive Web Applications (PWA)
    • Responsive UI/UX design for both desktop and mobile devices
    • App development containerization with Docker
    • DevOps with nimble deployments on Kubernetes clusters in the Could
    • Single-tenant or Multi-tenant architecture per Client’s need
    • High-performance, high-scalable relational database
    • Data Engineering with robust Extract-Transform-Load (ETL) data pipeline, reporting and analytics
    • AI, with business-needs focused data science, marching learning and Large Language Models (LLM)

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    Strategy, Planning, Reporting & Analytics

    Our team of expert strategic planners deliver insights, research methodology, data analysis and more to enhance your co-marketing initiatives at the discipline, local & national levels, creating impactful marketing-program strategies & optimizations based on identified business opportunities.

    • National & Annual Planning
    • Discovery/Research
    • Role Identification
    • Assessment/Synthesis
    • Strategic Integration
    • Personas/Audience Definition
    • CX/Buyer Journey
    • Measurement
    • Competitive Conquesting 
    • Market Trends & Competitive Landscape Analysis 
    • First-, Second- and Third-party Data Analysis

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    Retail, Local Marketing & Experiential Activation

    The majority of brand purchases happen in-store or online. Our team identifies and impacts the optimal points in a shopper’s path to purchase that drive increased brand choice & incremental unit sales in parallel to generating qualified leads regardless of the point of purchase.

    • Activating national strategies at the regional/local/retail level
    • Environmental
    • Experiential
    • Sales Promotion & Incentives 
    • Event Participation/Management
    • Local Store Marketing & Consultative Services
    • Point-of-Sale
    • Field Marketing
    • Demo/Sampling

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    Media Services

    Identify the best options for the heart of your co-marketing media efforts. Our expert partners excel at planning, buying, and placing traditional and new media so you get you lower prices and higher added value.

    • Communications Strategy
    • Local/Regional/National Media Planning
    • Group Negotiation/Buying
    • Content Mapping/Calendar 
    • Programmatic Strategies & Optimization
    • Reporting/Reconciliation
    • Customer Relationship Management (CRM)
    • Direct Marketing
    • Paid Digital/Social Services

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    Design | Creative | Production

    We concept, craft, and produce compelling messaging that more effectively delivers brand positioning, builds brand preference and achieves critical differentiation in an ever-competitive marketplace. Level up how you connect and communicate with your customers.

    • Creative Concepting
    • Asset Production
    • Automated Configurable AdBuilder Technology
    • Design, Art & Copy
    • Print Production Prep & Keylining
    • Digital/Social Content Production
    • UI Design / UX Engineering
    • Digital Marketing Services
    • National Asset Extension & Versioning
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    Partnership Marketing & Sponsorship Activation

    Brand building requires advocacy at every level. To achieve powerful sales and affinity boosts, there’s a need for your customers to interact with your brand or product now more than ever. We empower your field marketers, event support and retail salespeople with continued education about product features & benefits to produce brand advocates – all with a particular focus on maximizing cost efficiencies.

    • Partnership Marketing
    • Planning/Coordination Services
    • Field Training & Event Marketing Support
    • Product Placement
    • Co-promotion
    • Sponsorship Activation
    • Entertainment/Infotainment
    • Integration/Implementation
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