Agency Services
A marketing platform with a pulse.
Marketing technology solutions built by marketers, for marketers.
GET your free co-marketing checkupThe health of an organization’s channel-marketing efforts directly correlates to the harmony between its people and platforms. Achieving this harmony can be challenging as today’s business pressures often force brands to swing the pendulum one way or the other, disrupting the balance of resources necessary to hit performance targets, maximize ROI and drive revenue growth.
Introducing the Co-op Resource Center
Our advanced, multifaceted digital platform offers an intuitive, seamless co-marketing experience and delivers meaningful results at the local level, customizable to fit your exact needs.
The Co-op Resource Center (CRC) delivers full transparency and unparalleled access to Co-op program managers and participants across end-to-end strategic and administrative functions. Planning to implementation. Prior Approvals to disbursements. Balances to billing. Get real-time information, reporting and analytics from any device, any time.
Having a comprehensive yet easy-to-use digital platform is critical in co-marketing management. At Cooperate, we believe it’s the people—and their complementary practices—that truly maximizes what our clients and their channel partners get out of a platform. That’s the “pulse” beating in our platform.
Proprietary to each and every client, our bespoke marketing-technology solutions are built by marketers, for marketers. Designed to seamlessly integrate with any existing system or accommodate custom API development to ensure any agency partner, channel affiliate or other parties will experience a thriving digital ecosystem with our platform at its center.
It’s backed by an industry-best, onshore customer service & support team offering white-glove, concierge-level care plus a host of complementary marketing services that reach beyond that of a traditional “customer service rep” (CSR). Our team of advertising professionals draw from their deep, vast knowledge in the marketing space to deliver a battery of capabilities from key disciplines including user experience, customer satisfaction and program-result levels unmatched in the marketplace.
When brands & channel partners and platforms are lockstep, the Co-Marketing opportunities are infinite. Trust us: it’s in our DNA.
Marketing Agency Services
-
Business Leadership & Agency-Partner Management
Our team of strategic client partners have a proven track record of successfully shepherding brands, leading integrated-agency teams (IATs) and implementing solutions tailored to each client’s unique needs or challenges.
-
Co-op Advertising & Market Development Funds (MDF) Administration
Where “Concierge” meets “Consultant”. An unparalleled depth of experience in the Cooperative advertising space allows us to administer co-marketing programs and with intimate knowledge of the many requisite details that come along with it—including responsibly managing multiple parties’ funds—with ease.
-
Channel Marketing Management
We understand the communication, administration, and issue-resolution needs of through-channel marketing programs and the unique management challenges they present to brands & marketing organizations alike. We excel at the big picture elements AND small details to further optimize your channel-marketing efforts.
-
Marketing Program Education & Execution
Brand building requires advocacy at every level. From initial field training to continuing education, we empower your retail salespeople to share product features and benefits to prospective customers as true extensions of the marketing organization.
-
Proprietary Bespoke Digital Platform Development
Our digital department strives to deliver bespoke marketing technology solutions made by marketers, for marketers – tailored to meet our clients’ exact needs. We believe customized solutions and services result in happy clients. Our core tech-stack leverages the latest technologies from Front-end and Back-end development, Data, AI, and Cloud Native Computing to enable digital marketing needs. Our client success formulas are: Data + AI = Better Products, and Better Products + Great Service = Happy Clients.
-
Strategy, Planning, Reporting & Analytics
Our team of expert strategic planners deliver insights, research methodology, data analysis and more to enhance your co-marketing initiatives at the discipline, local & national levels, creating impactful marketing-program strategies & optimizations based on identified business opportunities.
-
Retail, Local Marketing & Experiential Activation
The majority of brand purchases happen in-store or online. Our team identifies and impacts the optimal points in a shopper’s path to purchase that drive increased brand choice & incremental unit sales in parallel to generating qualified leads regardless of the point of purchase.
-
Media Services
Identify the best options for the heart of your co-marketing media efforts. Our expert partners excel at planning, buying, and placing traditional and new media so you get you lower prices and higher added value.
-
Design | Creative | Production
We concept, craft, and produce compelling messaging that more effectively delivers brand positioning, builds brand preference and achieves critical differentiation in an ever-competitive marketplace. Level up how you connect and communicate with your customers.
-
Partnership Marketing & Sponsorship Activation
Brand building requires advocacy at every level. To achieve powerful sales and affinity boosts, there’s a need for your customers to interact with your brand or product now more than ever. We empower your field marketers, event support and retail salespeople with continued education about product features & benefits to produce brand advocates – all with a particular focus on maximizing cost efficiencies.
Get your free co-marketing checkup
Learn moreGet your free check up today!
Send us a note to learn a little bit more about our co-marketing solutions. Our exclusive multi-point assessment of your current program includes real, actionable steps you can take to improve its performance.
Request a demo today!
The best way to learn about the power of the Co-op Resource Center is to see it in action. Please fill out the form below and we'll be in touch to walk you through how our proprietary co-marketing platform can benefit your organization and partners.