Strategy, Planning, Reporting & Analytics

Championing data-driven strategic solutions & success measurement

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It’s imperative to thoroughly investigate the channel-marketing needs of your brand and your partners/affiliates. By analyzing first-, second- and third-party data in an effort to mine for insights that your partners will care about most, we carefully unpack any challenges that you haven’t had the time or resources to adequately define. These are table stakes in our team’s approach to strategy & planning. 

Our team of seasoned marketing veterans possess the necessary experience & tools to ensure a solid strategic foundation is present wherever your brand, customers and partners may converge. Because the key to besting your competitors is a strategically fueled, data-driven marketing solution.

Every Business Challenge Presents a Strategic Opportunity

Strategy is at the center of every client recommendation, deliverable and MarTech solution that we develop. Through discovery, we start to view your brand through a strategic lens and begin our Co-optimization process. This consists of a 360º assessment of a brand’s current channel-marketing efforts, CRM utilization, event activation and management, communications strategy, etc. Thus allowing us to culminate a comprehensive roadmap that is teeming with data-driven solutions designed to sustain marketing excellence and mutually-beneficial relationships amongst our clients & their channel partners.

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Services Offered  

  • National & Annual Planning
  • Discovery/Research
  • Role Identification
  • Assessment/Synthesis
  • Strategic Integration
  • Personas/Audience Definition
  • CX/Buyer Journey
  • Measurement
  • Competitive Conquesting 
  • Market Trends & Competitive Landscape Analysis 
  • First-, Second- and Third-party Data Analysis

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