Cooperate Marketing Is Named in Forrester’s Partner Marketing Automation Platforms (PMAP) For B2B Landscape

If you’ve spent any time managing a partner ecosystem, you already know the tension: partners are one of the most powerful growth levers a B2B organization has, but scaling marketing support across dozens, hundreds, or tens of thousands of partners is nearly impossible to do by hand. That’s the exact challenge Forrester tackles in its newly released report, “The Partner Marketing Automation Platforms (PMAP) For B2B Landscape, Q3 2026,” which provides an overview of 11 vendors helping organizations automate and scale partner marketing at every stage of the demand-to-revenue journey.

We’re proud to share that Cooperate Marketing is included among those 11 vendors.

Why This Recognition Matters

Being named in a Forrester Landscape report isn’t just a nice line for a homepage — For us it’s a signal to the market about where we focus and how we help clients navigate an increasingly complex partner marketing environment. Being part of that conversation means our approach to partner marketing automation is being recognized alongside some of the most established names in the category.

In other words, the appetite for partner marketing automation is there. The maturity to execute on it, for most channel partners, unfortunately is not. That gap is exactly where platforms like ours are designed to help — closing the distance between partner potential and partner performance through automation, enablement, and measurement.

We see this playing out with our own clients every day. It’s no longer enough to hand channel partners a library of co-branded assets and hope for adoption. They expect guided, intuitive experiences; while corporate suppliers expect data that proves the ecosystem’s marketing spend is paying off. Meeting both expectations at once is the real challenge — and the opportunity — in this category right now.

What’s Next

We’re honored to be part of Forrester’s first look at this evolving category, and we see this recognition as validation of the direction we’ve taken with our partner marketing approach — one built around amplifying partner visibility, making funding and incentives easier to access, and treating channel marketing as a true partnership rather than a one-way distribution channel.

Contact us or book a demo to see how Cooperate can help elevate your Channel Marketing program.